Cookie Policy for Bright Artistry

At Bright Artistry, we are committed to respecting your privacy and ensuring transparency in how we use cookies. This Cookie Policy explains what cookies are, how we use them on our website, the third-party services involved, and how you can manage your preferences.

By using our website, you consent to the use of cookies in accordance with this policy unless you have chosen to disable them via your browser settings or through our Cookie Preferences centre, accessible via a button in the footer of our website.

What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. Cookies help websites function efficiently, improve user experience, and collect data about how users interact with the site.

There are two main types of cookies:

  • Session Cookies: Temporary cookies that are deleted once you close your browser.
  • Persistent Cookies: These remain on your device for a set period or until you delete them manually.

How We Use Cookies

We use cookies to ensure our website functions as intended, provide a personalised experience, and analyse user interactions. These cookies fall into the following categories:

Strictly Necessary Cookies

These cookies are essential for the proper operation of our website. They enable core functionalities such as user authentication and security. Without these cookies, some parts of the website would not work.

  • Usage: Ensures the website operates effectively and securely, allowing essential services such as logging in or filling out forms.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors interact with our site. This data is anonymised and used to optimise the website’s performance by identifying popular pages, tracking traffic sources, and measuring visitor engagement.

  • Usage: Tracks page views, session duration, and interaction behaviour to improve site performance and user experience.
  • Services Used:
    • Google Analytics: Collects anonymised data to provide insights into how our website is used, including traffic sources and page performance.
    • Hotjar: Analyses user behaviour with tools like heatmaps and session recordings to help us refine our design and improve usability.

Functional Cookies

Functional cookies enhance your experience by remembering your preferences and providing personalised features. These cookies are used to remember settings such as language preferences and display options.

  • Usage: Provides enhanced functionality by remembering your settings or preferences across sessions.
  • Services Used:
    • Hotjar: Remembers user-specific settings, such as feedback widgets, during your session or future visits.

Marketing and Advertising Cookies

Marketing cookies are used to deliver ads relevant to you and track the effectiveness of our marketing campaigns. These cookies collect information about your browsing habits and are used to personalise advertising content across platforms.

  • Usage: Delivers targeted advertisements based on your interests and monitors the performance of our advertising campaigns.
  • Services Used:
    • Google Ads (if applicable): Provides targeted advertisements across the web, based on your browsing activity.

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How to Manage Your Cookie Preferences

You have the right to accept or refuse cookies at any time. You can manage your preferences through the following options:

Browser Settings

You can control how your browser handles cookies by adjusting your browser settings. Most web browsers allow you to block or delete cookies, though disabling certain cookies may affect your ability to use some parts of the website.

Cookie Preferences Centre

Our Cookie Preferences centre, accessible from the footer of our website, allows you to manage which cookies you accept. You can customise your preferences and change your consent at any time. Essential cookies, which are necessary for the functioning of the website, cannot be disabled.

Third-Party Cookies

In addition to the cookies we use, some cookies are set by third-party service providers to help us analyse user behaviour and improve the functionality of our website. These third parties may use cookies in accordance with their own privacy policies.

  • Google Analytics: Used to analyse website traffic and visitor behaviour, providing us with anonymised reports to help improve website performance.
  • Hotjar: Provides insights into how users interact with our website through tools like heatmaps and session recordings, helping us improve the overall user experience.

These third parties may use cookies to collect data about your online activities across websites, including your interactions with other sites or services.

Your Rights

Under applicable data protection laws, including the General Data Protection Regulation (GDPR) and the UK Data Protection Act, you have certain rights regarding your personal data, including:

  • Right to Access: You can request access to the personal data we hold about you.
  • Right to Rectification: You can ask us to update or correct any inaccurate personal data.
  • Right to Erasure: You can request that we delete your personal data.
  • Right to Object: You can object to the processing of your data for certain purposes, such as direct marketing.

To exercise your rights or for any privacy-related concerns, you can contact us at privacy@brightartistry.com.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or regulatory updates. Please review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions or concerns about our use of cookies, feel free to contact us at:

Email: privacy@brightartistry.com

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